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An Allstate Foundation Project

If you suspect a friend or family member is in an abusive relationship, talking with them about it can be hard. The most important thing you can do is be supportive. Here are some helpful tips to help you start the conversation.

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Your Style

See how the Purple Purse trend is being worn on the street and read what people are saying about Purple Purse. Show your support for domestic violence victims by carrying a purple purse and sharing a photo!

Why Purple Purse?

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PurplePurse.com is designed as an online shopping magazine, but its real purpose is to encourage people to talk openly about domestic violence and financial abuse. Since research shows that the issue of domestic violence is difficult to discuss, this site was created to make it easier to bring up the subject.

The Allstate Foundation Domestic Violence Program raises awareness and changes societal attitudes about domestic violence and financial abuse. Through traditional and social media campaigns, The Allstate Foundation seeks to encourage people to talk openly about domestic violence and financial abuse while providing grants and resources to organizations working directly with survivors.