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Inside the Purple Purse

Why Purple Purse?

Domestic violence affects one in four women in their lifetime — that's more women than breast cancer, ovarian cancer and lung cancer combined. Still, more than one-third of us have never discussed the issue.

Knowing that domestic violence can be a hard subject to talk about, Purplepurse.com was created to get people talking. The site has everything you need to start the conversation and encourage your friends and family to do the same.

While physical abuse is the type of domestic violence most people hear about, financial abuse (using finances as a tool of power and control) happen just as frequently. Sadly, three out of four Americans fail to connect domestic violence with financial abuse. Research shows that the number one reason victims remain in relationships with their abusers is that they lack the financial knowledge and resources they need to break free.

That's why The Allstate Foundation is taking action. With the expertise that comes from being the corporate foundation of a financial services company, our Domestic Violence Program helps provide both supporters and the survivors themselves with the financial knowledge, skills and resources they need to help get safe, stay safe and thrive.

Pass It On

A Well-kept Secret

Domestic violence doesn't discriminate. It happens to people of all races, genders, religions and income levels — likely right in your own community. Likely someone you know. Don't let them become a silent statistic.

Get the help you need to speak up here. Learn more

74% - Americans personally know someone who is or has been abused. 96% - Domestic violence victims who are employed experience problems at work due to abuse. 33% - Police time spect responding to domestic disturbance calls. 57% - Cities that site domestic abuse against women and children as the top cause of homelessness. 5.8 billion - Each year is spent on health-related costs of domestic violence

Together, We’re Workingto End Domestic Violence.

PurplePurse.com is brought to you by The Allstate Foundation in partnership with YWCA USA.

The Allstate Foundation has worked since 2005 to build the financial empowerment of domestic violence survivors and to help them get free and stay free from abuse. Seeing a significant gap in resources designed to assist survivors with financial challenges, The Allstate Foundation took action and partnered with leading national and local nonprofits to create this comprehensive program to provide resources, fund direct services and spread the word about domestic violence and financial abuse.

Inside the Purple Purse