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A person holding a Purple Purse charm.  A person holding a Purple Purse charm.  A person holding a Purple Purse charm.  A person holding a Purple Purse charm.

Every charm helps victims of domestic violence

Order a charm today

Allstate Foundation Purple Purse is dedicated to breaking the cycle of domestic violence through financial empowerment.

Domestic violence happens every day.

It doesn't discriminate. Domestic violence affects every class, race and community. And men are victims, too.

1 in 4

will experience domestic violence in her lifetime

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of all domestic violence cases include financial abuse

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witness domestic violence in their families each year

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Here's how you can get involved.

Since 2005, Purple Purse has invested over $66 million to help more than 1.7 million survivors. Whether you're a nonprofit, an individual looking to contribute or are currently experiencing domestic violence yourself, the following resources are here to help you take action.

Order a Purple Purse charm or socks to support survivors.

The smallest item can make a big difference. Ordering a charm or a pair of socks is just one of the many ways you can help someone affected by domestic violence and financial abuse. Your order amount will go to the Purple Purse nonprofit allies and the survivors they serve.

A purple charm.
Purple Purse Charm


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Purple socks.
Purple Purse Socks


Order now

Your donation could help rebuild the life of a domestic violence victim.

Every dollar you donate helps domestic violence nonprofits provide critical services to survivors. From helping provide meals and shelter to educational training on finances, you have the power to make a difference.

Your contribution could help provide:
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