Over a decade of making a difference

Since 2005, Allstate Foundation Purple Purse has been committed to raising awareness for domestic violence and financial abuse as a prevalent — and often misunderstood — issue in our society today. Only once we recognize and understand the problem can survivors receive the help and healing they need. So Purple Purse began gathering support for hundreds of national, state and local domestic violence organizations.

Rallying around those impacted by domestic violence

From raising funds for life-changing domestic violence services to creating resources for teachers and survivors alike, here's how Purple Purse is turning intention into action.

Download the Purple Purse Brochure (PDF).

Allstate Foundation Purple Purse is committed to bringing domestic violence and financial abuse out of the shadows by educating family, friends and colleagues of victims. The following downloadable PDF brochure outlines key statistics, signs of abuse and how to start the conversation with someone in need.

Download Purple Purse brochure now

Purple Purse has made a powerful impact.

$66 Million

invested to support survivors nationwide

1.7 Million


have become financially empowered

Raising public awareness of domestic violence and financial abuse

Purple Purse's public awareness campaigns aim to educate the public on financial abuse and empower them with the tools to take action in the lives of victims.

Allstate agency owners and employees help domestic violence survivors.

Our local agency owners and employees do their part to offer life-changing help in their communities.


agency owners

volunteered with nonprofits in 2017


earned in grants by agency owners in 2017



organized by employees to raise funds and awareness

You can help someone break free from domestic violence.

Donate now