Back to top

If financial abuse were easy to spot, it'd be easy to stop.

Learn the Signs Learn the Signs

Purple Purse supports those affected by domestic violence.

Allstate Foundation's commitment to helping victims of domestic violence through financial empowerment began in 2005. Our trustees saw the staggering facts about the issue and committed to using our financial expertise to make a difference. Since then, the Foundation has invested more than $60 million and trained nearly 11,000 advocates to help more than 1.3 million survivors take steps toward financial independence. Our program is named Purple Purse because a purse represents the center of a woman's financial domain, and purple is the national color for domestic violence awareness.

Introducing Purple Purse ambassador, Serena Williams.

Purple Purse is teaming up with tennis champion, entrepreneur and philanthropist Serena Williams to raise awareness for the often invisible role financial abuse plays in trapping victims in harmful relationships. To help spread the word and raise funds, Serena designs an exclusive purple purse each year that will be used by nonprofits affiliated with Purple Purse for fundraising.

"Standing up for women's rights has long been a passion of mine. I hope people will join the Purple Purse movement and work with us to end abuse against women."

—Serena Williams

Learn about the Allstate Foundation.

The Allstate Foundation has been bringing out the good in lives across the country for more than 65 years. By developing meaningful alliances with nonprofits nationwide, the Foundation helps create innovative solutions that build a brighter future for us all.

Learn more
ECC Monitor: OK