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99% of domestic violence victims experience financial abuse.

What is Financial Abuse? What is Financial Abuse?

We're challenging nonprofits to change lives.

Each October, the Purple Purse Challenge unites nonprofits in a competition to raise funds for life-changing services to help domestic violence survivors. Held during Domestic Violence Awareness Month, the Challenge offers incentives and prizes that benefit the winning organizations.

Who can apply?

Any 501(c)(3) public charity registered to fundraise (where required) that serves domestic violence survivors with financial empowerment services may apply to participate. Application for the Challenge opens in Spring each year. Interested nonprofits should complete this form.

How does it work?

Nonprofits compete to raise funds for their organization. Each team has the opportunity to win cash prizes to further their organization's efforts — plus weekly Bonus Challenges that offer extra chances to win.

Individuals' support drives results.

Anyone can contribute. Choose an organization in your own community or opt to "donate all" and the funds will be distributed to all qualifying nonprofits.

See the impact your organization could make.

Each year, the Purple Purse Challenge makes an impact that participants and survivors alike can see and feel.


nonprofits competed in 2018

5 years

raising funds since 2014


$10 million raised

Purple Pure Challenge 2018 Winners.

All donations help support domestic violence organizations nationwide, including the 2018 Challenge winners.

YWCA evanston North Shore logo.
Division I


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Partners for Women and Justice logo.
Division II

Partners for Women and Justice

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Freefrom logo.
Division III


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Donate to make a change in someone's life.

Donate now

Learn how your nonprofit can team up with Purple Purse.

Aside from the Purple Purse Challenge, see how your nonprofit could get involved.

See opportunities
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