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See how your nonprofit can work with Purple Purse.

On one day in 2016, more than 12,000 requests for emergency shelter, child care and other services went unanswered because domestic violence programs across the country lacked the resources they need. Purple Purse aims to bridge this gap by assisting nonprofits in two ways: online fundraising platform and a robust grant program.


competed in 2017


raised in 30 days


in 2017

Serena Williams headshot.
Who can apply?

Any 501(c)(3) public charity registered to fundraise (where required) that serves domestic violence survivors with financial empowerment services may apply to participate. Application for the Challenge opens in Spring each year. Interested nonprofits should email for information.

How does it work?

Nonprofits come together in a race to raise funds for their respective organizations. Those that raise the most earn cash prizes to further their organization's efforts.

Allstate Foundation Purple Purse Moving Ahead Grant program

Purple Purse offers grants by invitation only to National Network to End Domestic Violence state coalitions serving victims of domestic violence and financial abuse. Offered each year, this initiative helps support nonprofits at the grassroots level.

Applications will be accepted through May 15. The RFP has all the details and links to apply.

"I found myself with no access to money, and debt accruing. He had the power and control and he used it through manipulation and isolation."

Do you need immediate assistance?

Purple Purse does not provide direct help or financial resources to those experiencing domestic violence. This site is not a hotline and is not staffed 24/7. If you are in danger, please call 911. If you are in need of immediate response or local referrals, call a local hotline or the National Domestic Violence Hotline at 1-800-799-7233 or TTY 1-800-787-3224.

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